getting personal

Growing up in a small town among the Blue Ridge Mountains in Western North Carolina, I learned the value of “the little things,” like homegrown tomatoes and waving to your neighbor. With a keen interest in observing others, I developed a deep understanding of reputation management and strategic messaging. After all, the best form of publicity is word-of-mouth, and there’s nothing more intentional than putting a bug in someone’s ear!

go heels!

go heels!

I am a proud alumna of the University of North Carolina at Chapel Hill, where I studied Advertising and Public Relations at the Hussman School of Journalism and Media. It was at UNC that I further discovered my infatuation with diction and words, and the power they hold.

Nashville, TN

After graduating from UNC, I moved to Nashville to work in Marketing and Communications at Vanderbilt Business. In a nutshell, I collaborate on content strategy and write web content that is optimized using SEO and GEO tactics. I have a heavy hand in the alumni magazine planning and development, manage relationships with various key stakeholders, develop media contacts, and pitch stories to major publications.

for fun

    • farmers markets

    • craft fairs

    • live music

    • DIY projects

    • pottery class

    • hot yoga

    • spoiling my dog, Blue

    • Sierra Ferrell

    • Sturgill Simpson

    • Tyler Childers

    • Chris Stapleton

    • Dolly Parton

    • Shania Twain

    • The Chicks

    • Marcus King

    • cowboy boots

    • denim

    • chunky jewelry

    • Carolina Blue

    • gray sweatshirts